To do that, we used data revealed by PornHub’s statisticians on the popularity of BDSM searches in each state by showing the percentage above or below what the national average is for these types of searches. For context, BDSM (which stands for Bondage, Discipline, Dominance, Submission, Sadism, and Masochism) is known as one of the most popular sexual genres. (Note: This data was not available for Delaware, New Jersey, and Rhode Island.) We then factored in the number of swingers—people who engage in group sex and/or the consensual swapping of sexual partners—per 10,000 residents in every state. (A blog called Sex Club Diary published this data based on research conducted by using AdultFriendFinder, a dating site that is popular among swingers in the U.S.) Lastly, Lovehoney, a U.K.-based company that sells sex toys in America, shared exclusive data with Best Life that shows how much sales increased during the period of March 3, 2020 to Jan. 4, 2021 compared with sales from the same period the year prior. Finally, we gave each of these three metrics a weighted value before running them through our exclusive algorithm to see how each state scored on our 100-point scale Kink Index, with 0 being as vanilla as a single scoop of ice cream and 100 being the most uninhibitedly kinky. Read on to discover the kinkiest state in America and to find out where yours falls in the ranks. And for more scandalous activities happening around the country, This Is the Most Adulterous State in America. BDSM searches compared to U.S. average: 21 percent below Registered swingers per 10,000 residents: 72.90 Sex toy spending increase from 2019 to 2020: 63.09 percent Kink Index Score: 0.01 BDSM searches compared to U.S. average: 13 percent below Registered swingers per 10,000 residents: 52.15 Sex toy spending increase from 2019 to 2020: 65.99 percent Kink Index Score: 1.99 BDSM searches compared to U.S. average: 14 percent below Registered swingers per 10,000 residents: 63.77 Sex toy spending increase from 2019 to 2020: 76.51 percent Kink Index Score: 11.33 And for the place where you need to be extra aware of your surroundings, This Is the Most Dangerous State in America. BDSM searches compared to U.S. average: 17 percent below Registered swingers per 10,000 residents: 74.13 Sex toy spending increase from 2019 to 2020: 74.58 percent Kink Index Score: 11.66 BDSM searches compared to U.S. average: 15 percent below Registered swingers per 10,000 residents: 73.18 Sex toy spending increase from 2019 to 2020: 75.97 percent Kink Index Score: 14.78 BDSM searches compared to U.S. average: 8 percent below Registered swingers per 10,000 residents: 67.27 Sex toy spending increase from 2019 to 2020: 66.56 percent Kink Index Score: 18.23 And for the place that is in need of some serious lessons on integrity, This Is the Most Corrupt State in America. BDSM searches compared to U.S. average: 7 percent below Registered swingers per 10,000 residents: 65.53 Sex toy spending increase from 2019 to 2020: 68.29 percent Kink Index Score: 19.52
BDSM searches compared to U.S. average: 11 percent below Registered swingers per 10,000 residents: 79.49 Sex toy spending increase from 2019 to 2020: 64.75 percent Kink Index Score: 19.63 BDSM searches compared to U.S. average: 6 percent below Registered swingers per 10,000 residents: 69 Sex toy spending increase from 2019 to 2020: 70.61 percent Kink Index Score: 23.95 BDSM searches compared to U.S. average: 6 percent above Registered swingers per 10,000 residents: 60.90 Sex toy spending increase from 2019 to 2020: 45.33 percent Kink Index Score: 27.12 BDSM searches compared to U.S. average: 4 percent below Registered swingers per 10,000 residents: 65.41 Sex toy spending increase from 2019 to 2020: 80.16 percent Kink Index Score: 29.06 BDSM searches compared to U.S. average: 3 percent below Registered swingers per 10,000 residents: 50.93 Sex toy spending increase from 2019 to 2020: 95.78 percent Kink Index Score: 29.19 BDSM searches compared to U.S. average: 2 percent below Registered swingers per 10,000 residents: 48.27 Sex toy spending increase from 2019 to 2020: 95.76 percent Kink Index Score: 29.24 BDSM searches compared to U.S. average: 1 percent below Registered swingers per 10,000 residents: 56.40 Sex toy spending increase from 2019 to 2020: 82.65 percent Kink Index Score: 29.72 BDSM searches compared to U.S. average: 6 percent above Registered swingers per 10,000 residents: 62.85 Sex toy spending increase from 2019 to 2020: 49.92 percent Kink Index Score: 30.13 BDSM searches compared to U.S. average: 4 percent below Registered swingers per 10,000 residents: 76.98 Sex toy spending increase from 2019 to 2020: 68.60 percent Kink Index Score: 30.57 BDSM searches compared to U.S. average: 8 percent below Registered swingers per 10,000 residents: 85.78 Sex toy spending increase from 2019 to 2020: 76.78 percent Kink Index Score: 32.78 BDSM searches compared to U.S. average: 1 percent below Registered swingers per 10,000 residents: 50.31 Sex toy spending increase from 2019 to 2020: 98.72 percent Kink Index Score: 33.15 BDSM searches compared to U.S. average: 3 percent below Registered swingers per 10,000 residents: 50.94 Sex toy spending increase from 2019 to 2020: 106 percent Kink Index Score: 0.01 And for the state where people aren’t known to be the kindest, This Is the Most Hateful State in America. BDSM searches compared to U.S. average: N/Aae0fcc31ae342fd3a1346ebb1f342fcb Registered swingers per 10,000 residents: 46.79 Sex toy spending increase from 2019 to 2020: 101.68 percent Kink Index Score: 33.52 BDSM searches compared to U.S. average: N/A Registered swingers per 10,000 residents: 60.82 Sex toy spending increase from 2019 to 2020: 85.23 percent Kink Index Score: 33.99 BDSM searches compared to U.S. average: 7 percent above Registered swingers per 10,000 residents: 59.92 Sex toy spending increase from 2019 to 2020: 65.61 percent Kink Index Score: 34.78 BDSM searches compared to U.S. average: 4 percent below Registered swingers per 10,000 residents: 68.30 Sex toy spending increase from 2019 to 2020: 96.34 percent Kink Index Score: 37.50 BDSM searches compared to U.S. average: 13 percent above Registered swingers per 10,000 residents: 50.89 Sex toy spending increase from 2019 to 2020: 65.77 percent Kink Index Score: 40.93 BDSM searches compared to U.S. average: 4 percent below Registered swingers per 10,000 residents: 92.92 Sex toy spending increase from 2019 to 2020: 74.70 percent Kink Index Score: 41.96 BDSM searches compared to U.S. average: 11 percent above Registered swingers per 10,000 residents: 50.02 Sex toy spending increase from 2019 to 2020: 83.81 percent Kink Index Score: 45.02 BDSM searches compared to U.S. average: 11 percent above Registered swingers per 10,000 residents: 68.61 Sex toy spending increase from 2019 to 2020: 62.17 percent Kink Index Score: 46.14 BDSM searches compared to U.S. average: 12 percent above Registered swingers per 10,000 residents: 78.21 Sex toy spending increase from 2019 to 2020: 46.84 percent Kink Index Score: 46.49 And for more exclusive state guides and news sent to you directly, sign up for our daily newsletter. BDSM searches compared to U.S. average: 1 percent above Registered swingers per 10,000 residents: 92.30 Sex toy spending increase from 2019 to 2020: 71.04 percent Kink Index Score: 47.71 BDSM searches compared to U.S. average: 7 percent above Registered swingers per 10,000 residents: 71.78 Sex toy spending increase from 2019 to 2020: 83.46 percent Kink Index Score: 50.79 BDSM searches compared to U.S. average: 9 percent above Registered swingers per 10,000 residents: 76.87 Sex toy spending increase from 2019 to 2020: 71.69 percent Kink Index Score: 51.68 BDSM searches compared to U.S. average: 9 percent above Registered swingers per 10,000 residents: 59.12 Sex toy spending increase from 2019 to 2020: 95.47 percent Kink Index Score: 51.93 BDSM searches compared to U.S. average: 6 percent above Registered swingers per 10,000 residents: 82.73 Sex toy spending increase from 2019 to 2020: 78.68 percent Kink Index Score: 53.29 BDSM searches compared to U.S. average: N/A Registered swingers per 10,000 residents: 60.44 Sex toy spending increase from 2019 to 2020: 130.64 percent Kink Index Score: 53.78 BDSM searches compared to U.S. average: 5 percent above Registered swingers per 10,000 residents: 87.63 Sex toy spending increase from 2019 to 2020: 77.11 percent Kink Index Score: 53.81 BDSM searches compared to U.S. average: 9 percent above Registered swingers per 10,000 residents: 54.38 Sex toy spending increase from 2019 to 2020: 106.96 percent Kink Index Score: 54.17 BDSM searches compared to U.S. average: 11 percent above Registered swingers per 10,000 residents: 72.46 Sex toy spending increase from 2019 to 2020: 80.55 percent Kink Index Score: 56.05 BDSM searches compared to U.S. average: 5 percent above Registered swingers per 10,000 residents: 87.82 Sex toy spending increase from 2019 to 2020: 83.78 percent Kink Index Score: 56.74 BDSM searches compared to U.S. average: 3 percent above Registered swingers per 10,000 residents: 93.86 Sex toy spending increase from 2019 to 2020: 85.49 percent Kink Index Score: 57.74 BDSM searches compared to U.S. average: 7 percent above Registered swingers per 10,000 residents: 70.17 Sex toy spending increase from 2019 to 2020: 106.28 percent Kink Index Score: 59.55 And for the place where cannabis is the most popular, This Is the Most Stoned State in America. BDSM searches compared to U.S. average: 17 percent above Registered swingers per 10,000 residents: 60.68 Sex toy spending increase from 2019 to 2020: 84.50 percent Kink Index Score: 60.37 BDSM searches compared to U.S. average: 14 percent above Registered swingers per 10,000 residents: 70.16 Sex toy spending increase from 2019 to 2020: 85.98 percent Kink Index Score: 61.66 BDSM searches compared to U.S. average: 15 percent above Registered swingers per 10,000 residents: 66.98 Sex toy spending increase from 2019 to 2020: 98.83 percent Kink Index Score: 66.86 BDSM searches compared to U.S. average: 20 percent above Registered swingers per 10,000 residents: 77.94 Sex toy spending increase from 2019 to 2020: 75.30 percent Kink Index Score: 70.61 BDSM searches compared to U.S. average: 16 percent above Registered swingers per 10,000 residents: 99.61 Sex toy spending increase from 2019 to 2020: 66.32 percent Kink Index Score: 72.68 BDSM searches compared to U.S. average: 19 percent above Registered swingers per 10,000 residents: 99.97 Sex toy spending increase from 2019 to 2020: 75.93 percent Kink Index Score: 81.53 BDSM searches compared to U.S. average: 29 percent above Registered swingers per 10,000 residents: 74.78 Sex toy spending increase from 2019 to 2020: 98.44 percent Kink Index Score: 92.40 BDSM searches compared to U.S. average: 28 percent above Registered swingers per 10,000 residents: 89.44 Sex toy spending increase from 2019 to 2020: 96.49 percent Kink Index Score: 98.15 BDSM searches compared to U.S. average: 31 percent above Registered swingers per 10,000 residents: 70.19 Sex toy spending increase from 2019 to 2020: 114.25 percent Kink Index Score: 99.61 BDSM searches compared to U.S. average: 31 percent above Registered swingers per 10,000 residents: 70.61 Sex toy spending increase from 2019 to 2020: 114.62 percent Kink Index Score: 100.00 And for the state that takes more than it gives, check out This Is the Most Selfish State in America.