The Axios Harris Poll 100, based on an annual survey of 42,935 Americans, used a two-step process to find out. First, the survey determined the public’s “top-of-mind awareness of companies that either excel or falter in society,” deeming the 100 “most visible companies.” They were then rated by a second group of Americans using seven key dimensions of reputation—affinity, ethics, growth, products/service, citizenship, vision, and culture. The brands were scored on a 100-point scale where the lower the score meant the poorer the reputation. From the 100 brands ranked, which included everything from media companies to wireless carriers, we picked out the retail brands that have at least some kind of brick-and-mortar presence. Then, we looked at the lowest scoring ones to determine the least trusted retailer among consumers. Read on to find out what it is. RELATED: Never Buy This One Food at Walmart, Customers Say in New Survey. Reputation score (out of 100): 74.5 Reputation score (out of 100): 74.4ae0fcc31ae342fd3a1346ebb1f342fcb Reputation score (out of 100): 72.8 RELATED: An Olympian Just Slammed Nike for “Disrespectful” Ad Campaign. Reputation score (out of 100): 72.8 Reputation score (out of 100): 72.3 Reputation score (out of 100): 71.4 RELATED: If You Bought These at Dollar General, Destroy Them, Authorities Say. Reputation score (out of 100): 71.1 Reputation score (out of 100): 69.7 Reputation score (out of 100): 69.7 For more retail news and rankings delivered straight to your inbox, sign up for our daily newsletter. Reputation score (out of 100): 66.3 RELATED: The One Thing Every Major Department Store Has Now Permanently Banned. Reputation score (out of 100): 61.2 RELATED: This Store Has the Worst Customer Service in America.
