This Is The Most Popular Hard Seltzer In America According To Data

First, we analyzed the market share of the leading hard seltzer brands using data provided by industry information site The Drinks Business. Then, we factored in the ever-important influence of social media by gathering the number of followers each brand has on Instagram. (Note: Some brands don’t have an Instagram handle unique to their hard seltzer because they are marketed along with other beverages under a flagship brand.) In addition, we included survey results tallied by YouGov on the popularity (who likes the brand) and the fame (who’s heard of the brand) of each seltzer in our study. Finally, after scouring dozens of internet rankings, we incorporated Mashed’s analysis of the best and worst hard seltzers on the market. We then assigned each of the five metrics a weighted value before running them through our exclusive algorithm to determine how each seltzer scored on our 100-point scale Seltzer Satisfaction Index. With so many brands out there, we decided to showcase the top eight, as data became increasingly hard to access for lesser known brands. So sit back, crack open a can of your favorite beverage—be it hard or soft, sparkling or flat—and read on to find out the most popular hard seltzer in America. And for a bubbly beverage that isn’t up to consumers’ standards, This Is the Most Unpopular Soda in America, According to Data. Editor’s note: “N/A” indicates that data was not available for that particular metric. We adjusted the algorithm to ensure that each brand was scored fairly and accurately. Read the original article on Best Life. Market share: N/A Instagram followers: N/A YouGov popularity rank: 8 YouGov fame rank: 6 Mashed rank: 12 Seltzer Satisfaction Index Score: 0.00 Market share: 3.41 percent Instagram followers: 3,208 YouGov popularity rank: 7 YouGov fame rank: 9 Mashed rank: 13 Seltzer Satisfaction Index Score: 0.92 Market share: 1.10 percent Instagram followers: N/A YouGov popularity rank: 3 YouGov fame rank: 3 Mashed rank: N/A Seltzer Satisfaction Index Score: 4.50 And for the place you’re likely to find someone cracking open a cold one, This Is the Hardest-Partying State in America, According to Data. Market share: N/A Instagram followers: N/A YouGov popularity rank: 1 YouGov fame rank: 2 Mashed rank: 14 Seltzer Satisfaction Index Score: 6.69 Market share: 9.00 percentae0fcc31ae342fd3a1346ebb1f342fcb Instagram followers: N/A YouGov popularity rank: 5 YouGov fame rank: 1 Mashed rank: N/A Seltzer Satisfaction Index Score: 7.74 And for more exclusive rankings sent directly to your inbox, sign up for our daily newsletter. Market share: 7.40 percent Instagram followers: 45,900 YouGov popularity rank: 11 YouGov fame rank: 19 Mashed rank: 3 Seltzer Satisfaction Index Score: 22.97 Market share: 21.80 percent Instagram followers: 85,500 YouGov popularity rank: 6 YouGov fame rank: 8 Mashed rank: 2 Seltzer Satisfaction Index Score: 50.21 Market share: 58.60 percent Instagram followers: 184,000 YouGov popularity rank: 2 YouGov fame rank: 5 Mashed rank: 1 Seltzer Satisfaction Index Score: 100.00 And for more about the beverage you might need the morning after too many of these, This Is the Most Unpopular Coffee Chain in America.