To determine the smartphones we chose to analyze, we looked at countless lists of the best, worst, and newest smartphones on the market right now. We landed on six of the top phones, according to experts, and then examined several metrics to determine which was the most unpopular of the bunch. First, we turned to the trusted tech experts at Tom’s Guide for both the starting price point of each phone and where it ranked out of the 12 on the site’s best phones in 2021 list. Then we factored in the five-star rating each phone received from PCMag, which tested and rated hundreds of phones covering a variety of budgets and capabilities across the major U.S. cell phone carriers. Finally, we also included the score each phone received from Digital Trends, a popular review and information site for all things tech, which rated each phone on a scale of 1 to 5. We then gave each metric a weighted value—for example, price point carried the least amount of weight because it’s less directly related to a popularity than consumer and expert reviews—before plugging them into our exclusive algorithm to see how each phone scored on our 100-point scale Unpopularity Index. Read on to discover the most and the least popular smartphone in America. And for a related ranking that help you make some good calls, check out This Is the Most Unpopular Cell Phone Carrier, According to Data. Starting price point: $999.99 Tom’s Guide rank: 3 out of 12 PCMag rating: 4.5 out of 5 Digital Trends rating: 4.5 out of 5 Unpopularity Index Score: 0.00 Starting price point: $1,069.99 Tom’s Guide rank: 2 out of 12 PCMag rating: 4.5 out of 5 Digital Trends rating: 4 out of 5 Unpopularity Index Score: 17.46 And for the TV provider not cutting it with consumers, This Is the Least Popular Streaming Service, According to Data. Starting price point: $599.99ae0fcc31ae342fd3a1346ebb1f342fcb Tom’s Guide rank: 9 out of 12 PCMag rating: 4.5 out of 5 Digital Trends rating: 4 out of 5 Unpopularity Index Score: 44.32 Starting price point: $999.00 Tom’s Guide rank: 4 out of 12 PCMag rating: 4 out of 5 Digital Trends rating: 4 out of 4 Unpopularity Index Score: 68.51 And for more exclusive rankings sent straight to your inbox, sign up for our daily newsletter. Starting price point: $349.00 Tom’s Guide rank: 8 out of 12 PCMag rating: 4 out of 5 Digital Trends rating: 4 out of of 5 Unpopularity Index Score: 78.80 Starting price point: $699.99 Tom’s Guide rank: 7 out of 12 PCMag rating: 4 out of 5 Digital Trends rating: 3.5 out of 5 Unpopularity Index Score: 100.00 And for another wireless ranking, This Is the Least Popular Internet Provider in America, According to Data.